People who are thinking about visiting a church for the first time often check the website first. They are not reading everything. They are looking for a few answers, and if they can’t find them quickly, they may not come.
Questions visitors commonly have
- When do you meet? Service times should be on the home page, not three clicks deep.
- Where are you? Show the address and a map link. Mention where to park.
- What should I expect? A short, friendly note about what a Sunday looks like, how long it lasts, and what to wear.
- Is there something for my kids? Say what is available and how check-in works.
- Who are you? A page about your pastor and your beliefs, in plain language.
- How do I reach someone? A phone number and an email that someone answers.
A few small things that matter
- Your site should work well on a phone, since many people browse on one.
- We recommend photos of real people at your church over stock images. They feel more welcoming.
- Keep service times and events current. An old event on the home page tells visitors nobody is paying attention.
- Make sure people with disabilities can use the site too. Good contrast, clear links and keyboard-friendly menus help everyone.
You do not need a big site. You need a clear one. If you would like a second set of eyes on yours, All Saints Media would be glad to look.
Phil Graves owns All Saints Media, where he designs websites and graphics that help churches, nonprofits, and businesses connect with the people they serve. He has worked in web and graphic design for more than 20 years. Phil is also the senior pastor of Lake Lynn Baptist Church in Fayetteville, North Carolina, and teaches pastors practical ways to use AI without losing their voice. He and his wife Kristie have five children.