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Making Websites Inclusive with AccessiBe: Boosting SEO and Demonstrating Care

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In the world of business and nonprofits, a website is the face of any organization. As such, it’s crucial that this digital storefront is accessible to everyone, regardless of any disabilities they might have. Enter AccessiBe, a game-changing solution designed to make websites more inclusive. But how does it work? And how can it benefit not just your visitors, but also your website’s SEO? Let’s dive in!

What is AccessiBe?

AccessiBe is an AI-powered tool that scans and modifies websites to make them compliant with the Web Content Accessibility Guidelines (WCAG). These guidelines ensure that online content is accessible to people with disabilities, including those with visual, auditory, cognitive, and motor impairments.

How Does AccessiBe Improve Website Accessibility?

  1. Automatic Scans: AccessiBe continually scans your website and automatically applies accessibility adjustments. This means even if you update your content, it remains accessible without any extra effort.
  2. Customizable Interface: Visitors can tailor the website’s appearance according to their needs. This includes changing font sizes, contrasts, and even enabling a screen reader.
  3. Keyboard Navigation: It ensures that all website functions can be operated using a keyboard, crucial for many users with motor impairments.

Boosting SEO with AccessiBe

Search engines, like Google, prioritize user experience. When your website is accessible, it caters to a broader audience, which search engines recognize and reward. Here’s how AccessiBe can give your SEO a lift:

  1. Decreased Bounce Rates: An accessible site means users can navigate and interact with ease, reducing the chances of them leaving out of frustration.
  2. Increased Engagement: Improved accessibility often leads to longer site visits, signaling to search engines that your website offers valuable content.
  3. Positive Brand Perception: Search engines are increasingly considering social signals. A brand that prioritizes accessibility is likely to garner positive reviews and mentions, indirectly benefiting SEO.

Showing Your Visitors You Care

Beyond compliance and SEO, making your website accessible is a powerful statement. It tells your visitors that you care about each one of them, regardless of any challenges they might face. It’s about inclusivity, equality, and ensuring everyone has equal access to information.

Conclusion

In the ever-evolving landscape of the digital world, ensuring your website is accessible is not just a legal or SEO concern; it’s a moral one. Tools like AccessiBe make it easier for businesses to take a step in the right direction, benefiting not just them but society as a whole. Contact us to learn how we can help get your site compliant.

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