What is SEO Content?
Almost half of my clients do not have the gift of writing, They don’t like it they want me to put pictures on a website and have that be enough.
It is not enough… even though Google’s AI rivals the Pentagon… A picture evokes emotion, that’s what it supposed to do, The machine ain’t got no emotion… it does not know what to make of photos… Photos are blank ammo.
For example let’s take logos.
The Nike swoosh logo.
When you look at it the goal is for it to evoke in emotion inside of you, The emotion you feel from running fast.
Every bit of content on your website including graphics ( no especially graphics ) aren’t going to see the light of day until they are graded by the algorithm.
That algorithm is a mathematical scorecard, The goal of the Google score system is to figure out which category to put your contacts into.That is the most important battlefield that you have to win the battle before you get to fight the rest of the war.Lose that battle… if you fail to convince the machine that this bit of contact is supposed to be associated with a certain genre…You lostIt’s game over
You aren’t going to rank anywhere in the top three
You’ll be lucky if you get found in the top three pages which means you ranked number 35 or something in the Google search results for that genre.
You think like a human
you assume that your customers are gonna think like humans
Your customers aren’t going to get the chance to see you until you have defined yourself in a genre
Genre is a topic
To the machine it’s a keyword
If you don’t curry the favor of the machine it’s not gonna know if you’re a plumber or a dentist or a roofer or an astrophysics
lmost half of my clients do not have the gift of writing, They don’t like it they want me to put pictures on a website and have that be enough.
It is not enough… even though Google’s AI rivals the Pentagon… A picture evokes emotion, that’s what it supposed to do, The machine ain’t got no emotion… it does not know what to make of photos… Photos are blank ammo.
For example let’s take logos.
The Nike swoosh logo.
When you look at it the goal is for it to evoke in emotion inside of you, The emotion you feel from running fast.
Every bit of content on your website including graphics ( no especially graphics ) aren’t going to see the light of day until they are graded by the algorithm.
That algorithm is a mathematical scorecard, The goal of Google score system is to figure out which category to put your contacts into.
That is the most important battlefield that you have to win the battle before you get to fight the rest of the war.
Lose that battle… if you fail to convince the machine that this bit of contact is supposed to be associated with a certain genre…
You lost
It’s game over
You aren’t going to rank anywhere in the top three
You’ll be lucky if you get found in the top three pages which means you ranked number 35 or something in the Google search results for that genre.
You think like a human
you assume that your customers are gonna think like humans
Your customers aren’t going to get the chance to see you until you have defined yourself in a genreA genre is a topicTo the machine it’s a keyword
If you don’t curry the favor of the machine it’s not gonna know if you’re a plumber or a dentist or a roofer or an astrophysicist
David has been with All Saints Media since summer of 2014. He is a Search Engine Optimization wizard. He has been doing SEO since 2003. He specializes in Local SEO and mobile SEO for smart phones.