If you are not seeing the results from your website that you would like to see, then it may be time to step back and to take a look at your website with a critical eye. You can use a checklist to help you evaluate different aspects of your site to identify weaknesses. After you identify them, then you need to get them fixed so that your website sales will blossom.
Thin or No Content
Pages with thin content or no content are not helpful to readers, and they will not help you raise your organic search engine listing. While it is difficult to fall into these pages by mistake, there are many types of content that are considered thin. Do not post the same content on more than one page. Alternatively, do not use the same keyword on the page just to have it there. Do not take an article and send it through a spinner to create a different version of the same article. Instead, create content that your viewers will consider valuable.
Bad or No Reviews
Customers consider positive reviews a sign of a company that they want to do business with. Therefore, you need to do what you can to get good reviews, but you should never be guilty of buying reviews. Instead, impress customers with the quality of your product and your customer service. Then, those satisfied customers will gladly leave you great reviews. Make it easy for clients to recommend your company by claiming your Google My Business account and your social media accounts. Make sure that your name, address, and phone number are consistent across accounts. Managing online reviews is an important way to signal your legitimacy and authority to search engines. Use review management tools to help you find your reviews and to react to them professionally.
Negative SEO Damage
Your website can suffer from several different types of negative SEO, but one of the worst is caused by a poor link profile. Google and other search engines consider links kind of like the neighborhood that your website lives in. Every reputable site that points to content on your site is an indication that you are taking care of your business. Links from poor websites will bring your reputation down. Start the process of correcting this problem by getting a link audit done by SEMrush or Ahrefs. Replace any negative links by finding the content you want on a site with a high domain authority rating, or choose to produce the content yourself. Then, you must create great new content that others will want to link to so that your number of good links increases. You may also want to network with others running websites in related areas to encourage them to link to your website’s content.
Slow Load Times
If your site does not load quickly, many customers will not wait, and they will head to your competitor’s site. Many times, just one plug-in may be causing the problem, and often it is a plug-in that you do not really need or use. You may also want to consider letting the main part of your website load right away, and then you can slowly add images after the main part has loaded. If your page relies on a lot of product images, consider letting the images load as the viewer scans down the page or using a “load more” button. For ways to improve your web designs, consider getting in touch with a professional web design service so they can find what’s slowing down your site.
No Content Silos
Your website’s structure should be based around one keyword phrase in your search engine optimization. That phrase, however, may be difficult to rank for in the beginning. Therefore, you need to create pieces that link back to your main post about your keyword phrase. Depending on the phrase, you may have five posts lifting it or 100 posts lifting it. You can also create a third, fourth, or fifth level of posts under each one. The key is that you need to create relevant links between your posts so that once Google enters your structure, it finds all your other posts.
There is no better time than the present to undo these five mistakes that may be keeping you pushed down in organic search listings.